Homer Laughlin China
Colorama by Fiesta® Interactive Tool
As the creator of the world famous line of Fiesta® dinnerware, Homer Laughlin China can be found on dinner tables across America. To take this retro brand into a unique, digital space, MarketSpace developed Colorama. We concepted, wrote, designed and developed the custom backend technology for this interactive place setting tool. Fiesta fans can now mix and match colors and products to see their perfect place setting come to life.
On launch day, the site peaked at 220 clicks per minute, and the Facebook post announcing Colorama had over 600 likes, 200 shares and over 50 comments – reaching a Facebook audience of almost 20,000 people.